Author: Lamar
Managing metrics that matter for subscriptions
Managing metrics that matter Mike Denison, audience engagement editor at Science News, sees analytics and metrics as a tool to “cut through the noise and look beyond page views.” This year at ONA20, learning about the importance of analytics and metrics has shown to be of growing interest for the industry at a time when … Continued
Readers can help you plan your next move
The beginning of the coronavirus pandemic brought with it a surge in engagement and traffic to the Spanish materials we publish on our site, Documented Semanal. Within weeks, we had built an ecosystem where our readers, using our WhatsApp app, had guided us to create certain stories which would then draw in more subscribers who … Continued
Push notifications: Segmenting and connecting with your audience
Why use push notifications? When it comes to connecting with your audience, push notifications may not be the first thing that comes to mind. Some may even say notifications are outdated or irreverent when compared to the current technology. However, the company One Signal, saw an increase of two billion push notifications sent out each … Continued
Building a culture of great visuals
Boyzell Hosey, Deputy Editor of Photography, faces new challenges at the Tampa Bay Times in planning the daily visual report. He directs a significantly smaller photo staff than a decade ago in addition to the added burden of social distancing during the COVID-19 pandemic. But the plan boils down to the same principle as always, … Continued
‘Unpublishing’ may be a catchy term, but does it accurately encompass the issue?
Most journalists would agree that the words we use to identify important issues are intrinsic to understanding them. New phenomena get labeled through the process of discovery by individuals who, naturally, do not yet fully understand them. I propose we may need a better term for what we currently refer to as unpublishing. The Unpublishing … Continued
Why local journalism needs a funding pipeline
Tech and philanthropic institutions are giving thousands of $5,000 to $250,000 grants to individual newsrooms, but… then what?
Tips for using research to make behavioral analytics useful
“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued
RJI, Missouri School of Journalism support launch of News Product Alliance
Seeing news product strategy as a need in newsrooms, but witnessing slower adoption has prompted RJI and the Missouri School of Journalism to get involved in supporting the launch of the News Product Alliance. NPA, which just launched in September, is a global community of news product professionals founded by more than 30 journalists and … Continued
Newly launched app empowers journalists to fight against harassment and assault
A new app, JSafe, built to help female journalists fight against harassment, bullying and assault, launched today in the Apple Store and Google Play Store. The Donald W. Reynolds Journalism Institute launched the app to help journalists fight against threats against them and find the resources they need when they find themselves in threatening situations. … Continued
Journalists must play a vital role in fixing America’s false economic narrative
From the Federal Reserve to the U.S. Economic Development Administration to the American Planning Association, pressure is mounting in policy and planning circles to address the economic consequences of structural racism. In an effort to reboot an economy still impacted by COVID-19, the inherited disparities of a pre-pandemic segregationist society have been laid bare across … Continued