Krystal Knapp
Krystal Knapp is publisher and editor of PlanetPrinceton.com, a hyperlocal site in Princeton, New Jersey. She will create a guide for small, independent publishers showing why push notifications are a great fit for their local news businesses. Knapp will identify best practices and detail how notifications can fit into an overall strategy for audience development that complements other distribution methods such as email newsletters, social media, instant messaging and voice search tools.