What’s Working
This RJI series will take a deep dive into a strategy or new idea that is gaining traction in the news industry. In three monthly columns, we’ll do an overview of the idea, describe some best practices and talk about what’s next. Then it will be time for the next idea and the next three-column package.
What’s Working: Newsletters may be reaching their limits, but there’s hope beyond the inbox
The views expressed in this column are those of the author and do not necessarily reflect the views of the Reynolds Journalism Institute or the University of Missouri. Email newsletters are thriving, but their ascendancy in today’s media brings with it a certain foreboding: Given how successful the format has been the past few years … Continued
The secrets of successful newsletters
From subject lines to welcome campaigns, these are the most important things to get right
Why the email newsletter is 2020’s MVP format
Newsletters are surging, and it’s not just a COVID thing
What’s Working: The coronavirus crisis has lessons for us about service journalism
If service journalism has a time to shine, it’s during a crisis. When things are going wrong, people need good, specific information to deal with the situation.
What’s Working: How to build a foundation for effective service journalism
When looking at the news media business alongside the rise of the internet and digital platforms, it’s almost always cast as an unfortunate, if not tragic, decline.
What’s working: Service journalism is having a moment
Investing in service journalism isn’t just about writing guides based on the day’s news, however. There are tools, strategy, and processes that newsrooms should adopt to do service journalism right.