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RJI

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What’s Working

This RJI series will take a deep dive into a strategy or new idea that is gaining traction in the news industry. In three monthly columns, we’ll do an overview of the idea, describe some best practices and talk about what’s next. Then it will be time for the next idea and the next three-column package.

Email newsletter
September 30, 2020

What’s Working: Newsletters may be reaching their limits, but there’s hope beyond the inbox

Email newsletters are thriving, but their ascendancy in today’s media brings with it a certain foreboding: Given how successful the format has been the past few years — and how many writers have turned to newsletter platforms like Substack to build their personal brands and possibly earn some real money — it feels almost inevitable there … Continued

Newsletter
August 19, 2020

The secrets of successful newsletters

From subject lines to welcome campaigns, these are the most important things to get right

July 7, 2020

Why the email newsletter is 2020’s MVP format

Newsletters are surging, and it’s not just a COVID thing

March 31, 2020

What’s Working: The coronavirus crisis has lessons for us about service journalism

If service journalism has a time to shine, it’s during a crisis. When things are going wrong, people need good, specific information to deal with the situation.

March 3, 2020

What’s Working: How to build a foundation for effective service journalism

When looking at the news media business alongside the rise of the internet and digital platforms, it’s almost always cast as an unfortunate, if not tragic, decline.

February 10, 2020

What’s working: Service journalism is having a moment

Investing in service journalism isn’t just about writing guides based on the day’s news, however. There are tools, strategy, and processes that newsrooms should adopt to do service journalism right.

Watchdog Writers Group 1

Follow RJI

  • Facebook
  • Instagram
  • Linked In
  • Newsletters
  • Twitter
  • YouTube

  • News & events
    • RJI news
    • RJI columns
    • Pictures of the Year
    • Student Innovation Competition
    • Women in Journalism Workshop
    • RJI Weekend Newsletter
    • RJI Newsbooks
  • RJI Fellowships
    • Fellows
    • About RJI fellowships
    • Frequently asked questions
    • Resources
    • Student Innovation Fellowships
  • RJI Programs
    • Aerial Journalism
    • Journalism Digital News Archive (JDNA)
    • Potter Digital Ambassadors
    • Trusting News
    • Watchdog Writers Group
  • Applied Research
    • Innovation in Focus
  • About RJI
    • People
    • Facilities
    • Our timeline
    • Download 10 Innovative Years: 2008–2018
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