Tag: A/B testing
Newsletter A/B tests you can try — and how to set it up
Experimenting by adding links and generating AI summaries for newsletters.
Redesigning the article page for local news
The Salt Lake Tribune is building a toolkit to help you optimize article pages for enhanced reader engagement and support.
Build a push notification strategy that aligns with your subscriber retention goals
How the Star Tribune reimagined its push notification strategy from scratch.
ONA22: Metrics and mission don’t have to stay separate
At ONA22, yesterday’s Tech Trends talk tying the future of journalism to AI and the metaverse gave way to a discussion today about using AI and data-driven decision-making to connect more closely with audiences.