When Tamara Power-Drutis worked at Crosscut Public Media, a non-profit news site in Seattle, she was involved with the site’s email newsletter. She was absolutely sure they were doing it wrong. She just didn’t know in what way.
Second in a series to help newsrooms curate effective newsletters. Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise.