Tag: Emily Lytle
Seven Student Innovation Fellows to spend summer at community news organizations across the country
The Reynolds Journalism Institute at the Missouri School of Journalism is sending seven journalism students to work at community newsrooms all over the country this summer.
Building a sponsored content program with intentionality and trust
Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued
Innovation in Focus brings creative spark to newsrooms
RJI’s Innovation in Focus series partners with community newsrooms nationwide to experiment with new ideas and publish the findings for the industry’s benefit.
Aligning your advertisers with your mission and values
How LOOKOUT created a new policy and intake process for future partners.
Take a tour of all the Innovation in Focus experiments from 2024
From creating merch with local artists to innovating CTAs — newsrooms across the country experimented to serve their communities better.
RJI in 2024: A look back
This year at the Reynolds Journalism Institute at the Missouri School of Journalism set a new standard for delivering practical resources to community newsrooms and the broader industry. Here is a look back at some of 2024’s highlights.
Creative ways to connect your community with resources
A conversation with Adrienne Johnson Martin.
Create a community resource hub using a free interactive tool
From food assistance to translation services, how Canopy Atlanta shares resources.
Tips and tools for building an impact report grounded in your mission
A conversation with Sarah Luyengi from Borderless When creating impact reports at Borderless Magazine, Sarah Luyengi, operations associate, said she thinks about an aspect of the news organization’s mission: Community is at the center of everything they do. In a recent interview with the Innovation in Focus team, Luyengi defined impact as how Borderless consistently … Continued
Tips for communicating your newsroom’s impact
Templates and lessons learned from the Flathead Beacon’s first report.