Tag: Enid Oklahoma News and Eagle
Newsrooms join Trusting News work
Originally published on Medium More than 30 newsrooms are making an investment in discovering how best to demonstrate credibility and earn trust by coming on board the Trusting News project. For four months, they’ll commit to regular experimentation across seven trust-building strateiges. A handful of newsrooms have been testing since November, and many more are … Continued
How building trust with news consumers is like dating
Relationships take work. You don’t get intimacy without putting in some time. You don’t ask for favors without offering the equivalent yourself. You earn trust by being there consistently, and by listening. The Trusting News project is basically a recipe for a genuine, two-way relationship with news consumers, rather than just an exchange of information. Relationships … Continued