Tag: Facebook
Don’t count out print yet
An advertiser recently asked Gasconade County Republican Publisher Dennis Warden how he was doing. The inquirer’s tone indicated, “He thought newspapers aren’t too long for this world,” Warden recalled. Representing the third generation of his family to run the East Central Missouri weekly, Warden disagrees. “I really do not have competitors, an advantage our big … Continued
Washington Missourian: Digital offerings growing faster than print
The Washington Missourian’s digital ventures have been evolutionary, picking up steam as the company gets further and further into the effort. The newspaper started with a website more than a decade ago, recalls General Manager Bill Miller Jr., “mostly because everybody else was doing it.” Now the company has a presence on social media sites … Continued
In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling
This is the sixth in a series of blog reports on the status of the news landscape and a challenge to create a new one. The series is authored by Bill Densmore, a 2008-2009 RJI Fellow and originator of the Information Valet Project. View the series here. When it comes to getting paid, who are … Continued
The opportunity for networks: Trust, antitrust and sharing users
This is the fourth of a series of blog reports about the status of the news landscape and a challenge to create a new one. The series is authored by Bill Densmore, a 2008-2009 RJI Fellow and originator of the Information Valet Project. Banks do it. Airlines do it. Phone companies do it. Why shouldn’t … Continued
Is it time for the news industry to get smarter about advisortising?
This is the third of a series of blog reports about the status of the news landscape and a challenge to create a new one. The first two were “The future begins with P: Privacy, personalization and payment” and “Imagining the 21st-century personal news experience — and how publishers need to collaborate to create it.” … Continued
In Twitter we trust: Can social media sway voters?
RJI Fellow Brian Houston interviewed on NPR’s Science Friday.
Behavioral targeting
Advertising leaders visited RJI on Oct. 14 to talk to professors and students about the importance of ethical advertising. Wally Snyder moderated the discussion with Tim Armstrong, Chairman and CEO of AOL part of the panel. The panel discussed proposed ethical principles to enhance ethics in the advertising industry. Reynolds Fellow Stephanie Padgett discusses the … Continued