Tag: Google Analytics
Tips for using research to make behavioral analytics useful
“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued
Potter Digital Ambassadors visit five weekly newspapers to boost outlets’ multimedia, social media
The Potter Digital Ambassadors program recently paired five college journalism students with rural Missouri newspapers to help implement multimedia and social media strategies. This was the inaugural year of the program, which is underwritten by Missouri School of Journalism alumnus and newspaper editor Walt Potter. The ambassadors, all from the Missouri School of Journalism, had … Continued
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued