Tag: Google Analytics
Lean into what your core audiences value
A conversation with Jacqué Palmer, The Boston Globe on growing your newsletter.
RJI Student Innovation Fellow builds analytics tool for Minnesota’s largest newspaper
Emily Hood, a senior at the Missouri School of Journalism, saw many months of work come to fruition in December, when the Star Tribune — the largest newspaper in Minnesota — launched a Slackbot that streamlines the newsroom’s access to analytics.
2 Kansas City area news outlets show different paths toward nonprofit sustainability
The Beacon is 3 years old. The Northeast News of Kansas City is more than 90. They are part of a surge in nonprofit news outlets and funding.
Republication tracking requires both technical solutions and strong partnerships
A conversation with product engineer Abby Blachman.
How can newsrooms track where their stories are getting republished?
Republication tracking tools and pixels are easy to install, but far from perfect in delivering results.
Community media unburdened by mainstream legacy makes all the difference
A PushBlack campaign grew donations 30% to a voter registration drive in the South. Native News, supported by grants and sponsors, launches a new health-care newsletter and quickly grows it to 26,000 subscribers. And after a collaborative of healthcare organizations in Philadelphia partnered with WURD Radio to distribute colorectal cancer screening kits, dozens of Black … Continued
Thinking about the GA4 switchover? Here are some things we learned
Elizabeth Stephens is the executive editor of the Columbia Missourian and the Missouri Community Newspaper Management Chair at the Missouri School of Journalism. In the newsroom analytics world, there’s not a more talked-about topic right now than Google’s new analytics tool — GA4 — and the end of the popular Universal Analytics this summer. After … Continued
RJI searches for School of Journalism students to pair with local newsrooms on innovative projects
Missouri School of Journalism students and recent graduates will be pairing up with local news outlets this summer to work together on innovative projects as part of the 12-week RJI Student Innovation Fellowship. Students and recent graduates can apply between Monday, Jan. 18 and Friday, Feb. 26. Newsroom partners are also needed for the fellowships … Continued
Tips for using research to make behavioral analytics useful
“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued
Potter Digital Ambassadors visit five weekly newspapers to boost outlets’ multimedia, social media
The Potter Digital Ambassadors program recently paired five college journalism students with rural Missouri newspapers to help implement multimedia and social media strategies. This was the inaugural year of the program, which is underwritten by Missouri School of Journalism alumnus and newspaper editor Walt Potter. The ambassadors, all from the Missouri School of Journalism, had … Continued