Three social media takeaways for the (very) small newsroom

Anna Kohls, Courtney Manning, Collin Krabbe and Marlee Baldridge An instruction manual prepared by Missouri School of Journalism students Anna Kohls, Courtney Manning, Collin Krabbe and Marlee Baldridge for the staff of the Berkshire Edge as part of the students’ capstone project. A style guide for the Berkshire Edge’s social media efforts created by Missouri … Continued

When crafting your social media strategy, watch out for the curveball

Hannah Sandfield, Taylor Banks and Drew Matheiu Everything seemed to be going along quite nicely with our project to create a social media strategy for the monthly Cincinnati magazine, until it wasn’t. We then compiled research on Cincinnati Magazine’s competition and best-in-breed other city magazines, and on the social media platforms themselves and how to … Continued

Potter Digital Ambassadors visit five weekly newspapers to boost outlets’ multimedia, social media

The Potter Digital Ambassadors program recently paired five college journalism students with rural Missouri newspapers to help implement multimedia and social media strategies. This was the inaugural year of the program, which is underwritten by Missouri School of Journalism alumnus and newspaper editor Walt Potter. The ambassadors, all from the Missouri School of Journalism, had … Continued

FL#176: NowThis innovations: Chatbots and Facebook Live

NowThis has been a pioneer in delivering video news exclusively on social platforms, and it grew quickly thanks to an ability to find new ways to reach young audiences. Now the company is pushing forward with technologies like chatbots and Facebook Live. Reporting by Hailey Godburn For more information: NowThis did away with publishing content … Continued

FL#170: Lessons from Reported.ly

Lessons from Reported.ly For 20 months, Reported.ly adopted a grassroots approach to telling stories by sourcing from social media to get perspectives from people around the world. But on Aug. 31, Reported.ly was shuttered after its parent company, First Look Media, pulled its funding. We spoke with Reported.ly founder and editor Andy Carvin about what … Continued

What is a social media photo editor?

Gone are the days when news organizations had just copy editors and page designers. Today, there are newsroom titles like digital optimizer, audience analyst and executive mobile editor. As social media platforms have evolved so have job titles, along with the tools journalists use to communicate with audiences. In this series, RJI will learn more about these titles and the people who hold them.