Tag: mailchimp
Lean into what your core audiences value
A conversation with Jacqué Palmer, The Boston Globe on growing your newsletter.
Building interactive visuals for newsletter engagement
How a newsletter drew participation through a holiday gift guide.
Defined focus can help newsrooms automate
A contained core of apps and systems keeps automated tools approachable and trackable: A discussion with Joe Amditis.
The secrets of successful newsletters
From subject lines to welcome campaigns, these are the most important things to get right
RJI Fellow’s ongoing e-newsletter personalization experiment yields surprising results
Tracy Clark, a 2015-2016 RJI Fellow, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform. This is a progress report.