Tag: new york
Engaging with your audience = eyes, ears and super fans
After the New York City Mayor’s office announced a $20 million donation from the Open Society Foundation to help undocumented immigrants, city officials went on live TV to show the beginning of the delivery of the funds. Many of our users heard this news and messaged us to report that the phone numbers and email addresses … Continued
Utilizing the WhatsApp audio feature for news
One of the most popular features of WhatsApp is the ability to leave a short audio message in lieu of a text message, video or photo. It’s a feature that’s widely used across the world, but less so in the United States. And Radio remains popular across Latin America, especially in areas with limited internet … Continued
We’re meeting our audience where they are. Now what?
Early on in our existence we realized we were facing a challenge. Our reporting was about city, state and federal immigration related policies and how they were failing the New York residents they were aiming to serve. However, our metrics told us our stories were not always reaching the people the stories were about. I … Continued