Tag: newsletter
How to deepen the impact of newsletter call to actions
A few wording, colors, style changes to increase subscribers through PublicSource newsletters.
How to create and launch an evergreen pop-up newsletter
Sydney Lewis is a 2022 RJI Student Innovation Fellow partnered with NOLA.com in New Orleans. The RJI Student Fellows will be sharing their product work this summer through Innovation in Focus. NOLA.com | The Times Picayune decided to create an evergreen pop-up newsletter. It was my job to research, brainstorm, build, curate, write, promote, and … Continued
Utilizing the WhatsApp audio feature for news
One of the most popular features of WhatsApp is the ability to leave a short audio message in lieu of a text message, video or photo. It’s a feature that’s widely used across the world, but less so in the United States. And Radio remains popular across Latin America, especially in areas with limited internet … Continued
We’re meeting our audience where they are. Now what?
Early on in our existence we realized we were facing a challenge. Our reporting was about city, state and federal immigration related policies and how they were failing the New York residents they were aiming to serve. However, our metrics told us our stories were not always reaching the people the stories were about. I … Continued