Tag: Newsletters
Who won? The personalization email newsletter study results are in
• Editor’s note: Tracy Clark is the founder of the technology platform Reportory and was a 2015-2016 RJI Fellow. She worked with the Austin (Texas) American-Statesman as part of her fellowship project. In a head-to-head experiment, e-newsletter content chosen by the reader outperformed e-newsletter content selected by an editor. Over the past year I partnered with … Continued
Are you leaving money on the table?
Four ways to monetize your e-newsletter.
What are your newsletter analytics trying to tell you? Are you listening?
Essential metrics and diagnostics for effective newsletters.