Tag: Newsletters
The power of newsletters
How strategic subscribe asks, personalized content, and continuous testing can help local newsrooms grow and foster deeper connections with readers.
Building interactive visuals for newsletter engagement
How a newsletter drew participation through a holiday gift guide.
How to write a newsletter about the dead
“For me, it’s knowing I’m going to learn something interesting (also potentially important, alarming, life-saving, funny, depending on the newsletter.)”
What’s next for Documented Semanal, a WhatsApp newsletter
When the pandemic began, we, like many other organizations, worked quickly to respond to all of the pressing needs of our readers. Tens of thousands of NeW Yorkers were suddenly left jobless and afraid of getting sick. We knew financial relief and organizations seeking to help were out there, but many residents did not know … Continued
Local news: Filling in the future gaps
The views expressed in this column are those of the author and do not necessarily reflect the views of the Reynolds Journalism Institute or the University of Missouri. Paul Graham, the founder of tech accelerator Y Combinator, famously advises aspiring entrepreneurs to “Live in the future, then build what’s missing.” To him, the most successful … Continued
The secrets of successful newsletters
From subject lines to welcome campaigns, these are the most important things to get right
Archives: Bringing curiosity and context to content
“My advice for any reporter or photographer who wants to work with their news organization’s archives is to bring to the task exactly what you bring to your daily reporting — a sense of curiosity,” said Kori Rumore Finley of The Chicago Tribune.
Create a newsletter worth reading: Tips from the experts
Tatyana Monnay is the RJI Student Innovation Fellow at the Associated Press. This summer our student fellows will be sharing dispatches from their fellowships in newsrooms across the country for Innovation in Focus. Newsletters can be a powerful product to add to your newsroom to inform your community and engage them in topics they care … Continued
Spinning up a highly focused newsletter? Keep these 4 things in mind
As the news around the coronavirus became overwhelming for readers but even journalists, the Missourian, like many newsrooms, rolled out a coronavirus newsletter in mid-March.
Short Takes: Lessons from a failed newsletter in how to engage with your audience
Quinn Ritzdorf Short Takes is an occasional series that captures interesting work by Missouri School of Journalism students. As part of my RJI Student Innovation Fellowship with the Greeley Tribune in Greeley, Colorado, a co-worker and I were given the task to start and grow a paid subscription newsletter, The Playbook, that covered rural prep sports … Continued