Tag: Newsletters
How to write a newsletter about the dead
“For me, it’s knowing I’m going to learn something interesting (also potentially important, alarming, life-saving, funny, depending on the newsletter.)”
What’s next for Documented Semanal, a WhatsApp newsletter
When the pandemic began, we, like many other organizations, worked quickly to respond to all of the pressing needs of our readers. Tens of thousands of NeW Yorkers were suddenly left jobless and afraid of getting sick. We knew financial relief and organizations seeking to help were out there, but many residents did not know … Continued
Local news: Filling in the future gaps
Paul Graham, the founder of tech accelerator Y Combinator, famously advises aspiring entrepreneurs to “Live in the future, then build what’s missing.” To him, the most successful founders don’t come up with startup ideas by solving the problems of today. They notice something that’s missing in the current landscape and they envision how their business … Continued
The secrets of successful newsletters
From subject lines to welcome campaigns, these are the most important things to get right
Archives: Bringing curiosity and context to content
“My advice for any reporter or photographer who wants to work with their news organization’s archives is to bring to the task exactly what you bring to your daily reporting — a sense of curiosity,” said Kori Rumore Finley of The Chicago Tribune.
Create a newsletter worth reading: Tips from the experts
Tatyana Monnay is the RJI Student Innovation Fellow at the Associated Press. This summer our student fellows will be sharing dispatches from their fellowships in newsrooms across the country for Innovation in Focus. Newsletters can be a powerful product to add to your newsroom to inform your community and engage them in topics they care … Continued
Spinning up a highly focused newsletter? Keep these 4 things in mind
As the news around the coronavirus became overwhelming for readers but even journalists, the Missourian, like many newsrooms, rolled out a coronavirus newsletter in mid-March.
Short Takes: Lessons from a failed newsletter in how to engage with your audience
Quinn Ritzdorf Short Takes is an occasional series that captures interesting work by Missouri School of Journalism students. As part of my RJI Student Innovation Fellowship with the Greeley Tribune in Greeley, Colorado, a co-worker and I were given the task to start and grow a paid subscription newsletter, The Playbook, that covered rural prep sports … Continued
Relaunching a newsletter: Failures, successes and what we learned
Sixth in a series to help newsrooms curate effective newsletters
Who won? The personalization email newsletter study results are in
• Editor’s note: Tracy Clark is the founder of the technology platform Reportory and was a 2015-2016 RJI Fellow. She worked with the Austin (Texas) American-Statesman as part of her fellowship project. In a head-to-head experiment, e-newsletter content chosen by the reader outperformed e-newsletter content selected by an editor. Over the past year I partnered with … Continued