As advertising reliance becomes an increasingly redundant, risky and outdated strategy, it is incumbent on publishers large and small to implement strategies which generate revenue from multiple sources.
What if people could control the way an audio story plays out while listening to it? Missouri School of Journalism students Slone Salerno, Vivian Wang, Elliot Bauman and Sarai Vega worked with RJI Fellow Michael Epstein to find out.
We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This RJI series highlights some of the innovations and experiments we discovered and shares what leaders are learning along the way. We call it The What’s New? Q&A.