Skip to Content Skip to Navigation
Missouri School of Journalism

Mizzou Logo

RJI

University of Missouri

  • Facebook
  • Instagram
  • Linked In
  • Newsletters
  • Twitter
  • YouTube
  • News & events
    • RJI news
    • RJI columns
    • Pictures of the Year (POY)
    • Student Innovation Competition
    • Women in Journalism Workshop
    • RJI weekend newsletter
    • RJI Insight Magazine
    • RJI Newsbooks
  • Fellowships
    • Fellows
      • Current fellows
    • About RJI fellowships
      • Residential
      • Nonresidential
      • Institutional
      • How to apply
    • Frequently asked questions
    • Resources
    • Student Innovation Fellowships
  • Programs
    • Aerial Journalism
    • Journalism Digital News Archive (JDNA)
    • Potter Digital Ambassadors
    • Trusting News Project
  • Applied Research
    • Innovation in Focus
    • Collaboration Toolkit
    • Research of note
    • Source Tracking Tool
  • About
    • About RJI
    • People
    • Facilities
    • Our timeline
    • Download RJI Strategic Plan 2023–2026
    • Download 10 Innovative Years: 2008–2018
  • Open Search
RJI logo mark

Tag: PublicSource

Mini Revenue Experiments | Innovation in Focus
May 29, 2025
Innovation

Four ways to break down large revenue goals into short-term experiments

From thank-you notes and swag to email strategies reaching specific audiences, what more than 20 newsrooms tested.

Photo of Pittsburgh skyline. Keep the spirit of learning alive beyond graduation. Subscribe to our Roundup newsletter for a blend of Pittsburgh higher education stories and more sent directly to your inbox three times a week. Email (Required) Sign up
April 10, 2024
Innovation

How to deepen the impact of newsletter call to actions

A few wording, colors, style changes to increase subscribers through PublicSource newsletters.

Kate Myers

Follow RJI

  • Facebook
  • Instagram
  • Linked In
  • Newsletters
  • Twitter
  • YouTube

  • News & events
    • RJI news
    • RJI columns
    • Pictures of the Year
    • Student Innovation Competition
    • Women in Journalism Workshop
    • RJI Weekend Newsletter
    • RJI Newsbooks
  • RJI Fellowships
    • Fellows
    • About RJI fellowships
    • Frequently asked questions
    • Resources
    • Student Innovation Fellowships
  • RJI Programs
    • Aerial Journalism
    • Journalism Digital News Archive (JDNA)
    • Potter Digital Ambassadors
    • Trusting News
  • Applied Research
    • Innovation in Focus
    • Source Tracking Tool
    • Source Tracking Playbook
  • About RJI
    • People
    • Facilities
    • Our timeline
    • Download RJI Strategic Plan 2023–2026
    • Download 10 Innovative Years: 2008–2018
RJI logo mark Donald W. Reynolds Journalism Institute

401 S. Ninth St.
Administrative Offices, Suite 300,
Columbia MO 65211

573-884-9121

rji@rjionline.org

Mizzou Logo

University of Missouri

© 2025 — Curators of the University of Missouri. All rights reserved. DMCA and other copyright information. Privacy policy

MU is an equal opportunity employer.