Push notifications: Segmenting and connecting with your audience

Why use push notifications?  When it comes to connecting with your audience, push notifications may not be the first thing that comes to mind. Some may even say notifications are outdated or irreverent when compared to the current technology. However, the company One Signal, saw an increase of two billion push notifications sent out each … Continued

Christopher Guess presents Push

RJI Fellow Christopher Guess spoke about Push, his open source mobile app, during a brown bag luncheon Aug. 31 at the Donald W. Reynolds Journalism Institute. Guess is improving the news app during his 2017-2018 fellowship. His tasks include simplifying the setup and management of the app, he says. Developing a news app from scratch … Continued

RJI Fellow expands work on mobile news app for smaller news organizations

Push notifications from The New York Times, the Guardian, BuzzFeed and The Washington Post alert us every day to scandal, horror, scientific achievement and grief. However, this capability lies mainly in the realm of large news organizations. Without a 24-hour news desk, smaller news outlets — especially weeklies and investigative centers — struggle to remind users … Continued