Challenge Accepted! How can a Phoenix TV station better engage with 18- to 24-year-olds?
Doesn’t every news organization want to engage a younger audience? Annie Le, Kyle McCubbin, Sidney Steele and Jacqueline Lemp teamed with 12 News, based in Phoenix, to better understand their younger audience base.
Earning trust by inviting questions … and answering them
Originally published on Medium As newsrooms have joined the Trusting News work, we’ve asked them to think about how they might introduce the work to their audiences and how those audiences might be invited to weigh in. News consumers aren’t usually shy about telling us how we could do better, but asking for feedback directly … Continued
FL#170: Lessons from Reported.ly
Lessons from Reported.ly For 20 months, Reported.ly adopted a grassroots approach to telling stories by sourcing from social media to get perspectives from people around the world. But on Aug. 31, Reported.ly was shuttered after its parent company, First Look Media, pulled its funding. We spoke with Reported.ly founder and editor Andy Carvin about what … Continued