Tag: Revenue strategies
A LION is born
Dylan Smith was skeptical when, in 2010, he received an invitation to the first Block by Block conference. Leaving his one-person newsroom for a weekend to fly across the country for a conference aimed at local, independent, online news operators seemed like a waste of time. Smith ran a nonprofit site in a major metro, … Continued
RJI Fellow is building tools for producing documentary journalism
RJI Fellow Jarrad Henderson believes on-demand documentary journalism content for platforms such as Netflix and Hulu holds gold — in new money and in audiences — for the news industry.
Futurecasting: A way to grow revenue and broader market opportunities for news companies
It’s easy to think there’s not much time to consider the future beyond a year, especially since so much of today’s career and job duties are about the now. I know the life of editors and reporters all too well; I lived that for a decade. The 24-hour cycle of news, constant chatter of social … Continued
Immersive technology event speakers
Veda Shastri Veda Shastri is a documentary filmmaker and immersive video journalist. She is currently a producer of The Daily 360 at The New York Times where she handles international coverage in 360 video. She recently produced the series “Genocide’s Legacy” as well as an interactive from inside Fukushima, Japan. Veda co-produced a VR documentary, … Continued
Immersive technology event brings industry professionals to Missouri classrooms
Rather than just hearing case studies about what newsrooms are doing with immersive technologies, University of Missouri students will interact with professionals in these fields in the classroom during an upcoming event. “It’s one thing to look at a car online,” says Jim Flink, assistant professor at the Missouri School of Journalism and event leader. “It’s a whole … Continued
RJI Fellow proposes news model funded and directed by the community
Fellowship to ‘set the stage’ to pilot information districts
Don’t be afraid to tell your readers your journalism is valuable
The Trusting News project, staffed by Joy Mayer and Lynn Walsh, is designed to demystify the issue of trust in journalism. They research how people decide what news is credible, then turn that knowledge into actionable strategies for journalists. The project is funded by the Reynolds Journalism Institute, the Knight Foundation and Democracy Fund.
Augmented reality: How to make it easy, affordable and fun
For newsroom leaders already struggling to produce and monetize daily content, I understand how augmented reality tools might seem out of their reach. Though tools from Google, Amazon and Apple can be daunting with their requirement of coding knowledge, there are tools that make it easy for those of us with small budgets, little to … Continued
The four P’s of sponsorship sales: price, promotion, package and placement
Are you a small, independent news site or a news entrepreneur seeking to connect with your local bank or hospital for sponsorship? If so, keep the four P’s in mind when developing relationships with sponsors. The goal of a sponsorship is to build financial support for your organization. And sponsors may be seeking a marketing or … Continued
Voice technology + Real estate info = Opportunity + Maybe good karma, too
“How much is my home worth?”
“How many homes have sold in my ZIP code?”
“Can I afford the home I’m driving past?”
“Who is the best Realtor for me?”