Tag: Sarah Frank
FL#176: NowThis innovations: Chatbots and Facebook Live
NowThis has been a pioneer in delivering video news exclusively on social platforms, and it grew quickly thanks to an ability to find new ways to reach young audiences. Now the company is pushing forward with technologies like chatbots and Facebook Live. Reporting by Hailey Godburn For more information: NowThis did away with publishing content … Continued
FL#164: NowThis’ approach to Snapchat
NowThis on Snapchat In addition to using Snapchat Stories to reach younger audiences, NowThis is also one of 20 top publishers using the Discover feature. Executive Producer Sarah Frank explains her team’s Snapchat strategy and offers tips for any newsroom experimenting with the platform.Reporting by Mitchel Summers and Hailey Godburn For more information NowThis delivers … Continued