FL#164: NowThis’ approach to Snapchat
NowThis on Snapchat
In addition to using Snapchat Stories to reach younger audiences, NowThis is also one of 20 top publishers using the Discover feature. Executive Producer Sarah Frank explains her team’s Snapchat strategy and offers tips for any newsroom experimenting with the platform.
Reporting by Mitchel Summers and Hailey Godburn
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NowThis delivers content on Snapchat through both Discover and its NowThisNews account.