Tag: Seniors
Seniors more likely to read news on tablets, size appeals to all ages for leisure use
Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a somewhat higher percentage of owners aged 55 or older than by those aged 18-34 (see charts 6.1 and 6.5), according to the latest mobile media survey from the Donald W. … Continued
Seniors hold key to future growth for mobile media
2014 RJI Mobile Media Research Report 2 While the percentage of U.S. adults who use smartphones and/or tablets continues to grow, the use of mobile media by people aged 55 or older, who now represent more than 60 percent of non-users, will be a critical factor in future growth according to the latest Donald W. … Continued