Tag: Sponsored content
Building a sponsored content program with intentionality and trust
Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued
How branded content is an effective revenue strategy for newsrooms
For some in news media, branded or sponsored content may be considered a dirty word. At the Local Media Association, that’s not how we feel about it.