Tag: stephanie padgett
Student winners demo product at Hearst headquarters
Team Scope, winners of the 2012 Reynolds Journalism Institute Student Competition, demonstrated their story recommendation engine and self-service advertising network this week to newspaper, television, magazine and digital media executives at Hearst Tower in New York. Hearst Corporation, one of the country’s largest media companies, has sponsored the contest which brings together journalism, computer science … Continued
#RJInnovation (2012): How to attract and retain YAYA employees
Former Reynolds Fellow Stephanie Padgett, building on the work of another former Reynolds Fellow, Margaret Duffy, is working with top strategic communications students to identify strategies for businesses to effectively interact with Youth and Young Adults (YAYAs). YAYA Connection has worked with various clients to help them develop marketing strategies to engage the YAYA generation, … Continued
Newspaper Archive Summit recorded sessions
If a newspaper goes out of business, what happens to its archives? If a newspaper becomes available only online, what happens to yesterday’s (or last year’s) news? Why should we care? As the erosion of the traditional media economy and its concomitant decline in readership and revenues transforms one of the pillars of democratic life, … Continued
Stephanie Padgett: Mid-year report
In search of opportunities for small to mid-sized newspapers to increase revenue from online content, I have arrived at three critical factors that I believe will lead to success: Identify natural segments within a newspaper site that will have strong appeal to local and/or regional advertisers and create a plan to develop strategies for serving … Continued
Behavioral targeting
Advertising leaders visited RJI on Oct. 14 to talk to professors and students about the importance of ethical advertising. Wally Snyder moderated the discussion with Tim Armstrong, Chairman and CEO of AOL part of the panel. The panel discussed proposed ethical principles to enhance ethics in the advertising industry. Reynolds Fellow Stephanie Padgett discusses the … Continued
Building new ad revenues could start on the obit page
An interview with Stephanie Padgett as she begins her fellowship year. About five years ago, Stephanie Padgett was doing market research to help smaller, Midwestern newspapers and radio stations. It was quite clear that her research on how to reach more consumers would be useless if the media companies didn’t change their old habits. For … Continued