Tag: Twitter
Prove it with prototyping: How to test your ideas and focus your innovation
As we all strive to innovate in our newsrooms and our storytelling, there’s a natural tendency to latch onto any new clever idea that feels like the right solution to a real problem. But is that solution really the right fit? And is the problem even real? The more eager we are to build, the … Continued
Prove it with prototyping: How to test your ideas and focus your innovation
As we all strive to innovate in our newsrooms and our storytelling, there’s a natural tendency to latch onto any new clever idea that feels like the right solution to a real problem. But is that solution really the right fit? And is the problem even real? The more eager we are to build, the … Continued
Learn a little, teach a little, everyone wins
The second year of a Reynolds Journalism Institute program that turns a journalism student into a teacher of digital and social media skills at a community newspaper was another big hit. The 2019 edition of the Potter Digital Ambassador Program sent seven digitally savvy young journalists from the Missouri School of Journalism to seven newsrooms … Continued
Social specific content: Being fun, smart and factual
Engagement and social strategy tips from experts at WIRED and Dallas Morning News.
Social specific content: Promoting your stories differently
We test different social specific content editors to promote a news feature video.
We put data science to the test to try to uncover the mystery author of the Times’ Op-ed
Michael W. Kearney The New York Times created a national whodunit when it published an anonymous opinion piece about the Resistance Inside the Trump White House. The author was identified only as “a senior official in the Trump administration.” President Trump certainly wanted to know who it was: “If the GUTLESS anonymous person does indeed exist, the Times must, for … Continued
Millennials: What does ‘news’ mean to this generation?
Diversity means so much more than just race, color, ethnicity, religion, political segmentation, income and education opportunity. It includes generational differences, among others. When thinking about age, we tend to focus on ageism discrimination. Yet, for the news industry, we have the boomers in our wheelhouse. It’s the millennials and younger that are cause for … Continued
Three social media takeaways for the (very) small newsroom
Anna Kohls, Courtney Manning, Collin Krabbe and Marlee Baldridge An instruction manual prepared by Missouri School of Journalism students Anna Kohls, Courtney Manning, Collin Krabbe and Marlee Baldridge for the staff of the Berkshire Edge as part of the students’ capstone project. A style guide for the Berkshire Edge’s social media efforts created by Missouri … Continued
When crafting your social media strategy, watch out for the curveball
Hannah Sandfield, Taylor Banks and Drew Matheiu Everything seemed to be going along quite nicely with our project to create a social media strategy for the monthly Cincinnati magazine, until it wasn’t. We then compiled research on Cincinnati Magazine’s competition and best-in-breed other city magazines, and on the social media platforms themselves and how to … Continued
Potter Digital Ambassadors visit five weekly newspapers to boost outlets’ multimedia, social media
The Potter Digital Ambassadors program recently paired five college journalism students with rural Missouri newspapers to help implement multimedia and social media strategies. This was the inaugural year of the program, which is underwritten by Missouri School of Journalism alumnus and newspaper editor Walt Potter. The ambassadors, all from the Missouri School of Journalism, had … Continued