Tag: Walt Potter
The Odessan keeps an eye on digital, but depends on print
When she was a girl, Betty Spaar slept on newsprint. She found this was the best option when her parents brought her to the office at night. Her father was a linotype operator during the Great Depression. Today, Betty is the owner of The Odessan, a weekly paper in Lafayette County, Missouri. She represents the … Continued
How to make money on digital: The answer is still elusive
The main story that came out of my first stop on the Potter Listening Tour (#potterlisten) is that a small paper can achieve significant success in building a digital audience. However, figuring out how to make money from that achievement is still a tough task. The Houston Herald serves more than 25,000 people in Texas … Continued
Houston Herald: Weekly in print, daily online
When something newsworthy happens in Houston, Missouri, residents expect their local weekly paper to tell them about it — now. “If people hear sirens,” says Publisher Brad Gentry, “they expect us to have the story.” That’s the way the Houston Herald likes it. When its reporters learn of an event, the Herald sends out a … Continued
Small-town paper wish list: Time-efficient means to analyze and implement innovations
What Houston (Mo.) Herald folks want from the Potter Conferences was something of a surprise. Publisher Brad Gentry and his team aren’t shy about dedicating resources to digital innovation although they want to do it in the most cost-efficient way. But with only eight employees to serve 25,000-plus souls in Texas County, they’re spread thin. … Continued
Potter listening tour of community newspapers begins this month
Walter B. Potter Jr. — donor of the Missouri School of Journalism’s Walter B. Potter Fund for Innovation in Local Journalism — will be visiting community newspapers in Missouri this month and next as part of what’s known informally as The Potter Listening Tour. The tour name is inspired by trips politicians sometimes take to … Continued