In this 22-minute audio podcast, Bill Densmore of the Donald W. Reynolds Journalism Institute (RJI) explains the evolution of the Information Trust Association idea.

Accompanying the audio is a slide deck which can be viewed at: http://www.newshare.com/ita.pdf Densmore spoke at RJI on June 24, 2010, during a conference entititled: “From Blueprint to Building: Making the Market for Digital Information.” For details follow the links from http://www.newshare.com/wiki/index.php/Infovalet-blueprint2.

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