Winning the niche
Chris Sheridan, Wake Forest University/Formerly, ESPN and CNBC, moderator
James daSilva, SmartBrief
Mark Babbitt, President, Switch and Shift
Nathan Byrne, Newsy
Brian Morrissey, President/Editor-in-Chief, DigiDay Media
While some content streams seem saturated and almost impervious to new players, other content streams are rich and ripe for expansion and even monetization. And it’s not just sports and entertainment. How do we re-imagine content we already create to serve these streams and users? And is there rich opportunity already within our realm/core competencies we haven’t optimized?