Stories About Mark Nienhueser
Expansion into digital services opens new revenue stream for Missouri newspaper
Editor’s note: A team from Missouri Press Service and Amplified Digital developed a digital suite of services for newspaper advertising clients during a 2015-2016 RJI Fellowship. The Washington Missourian was about to lose $5,000 to $6,000 in ad revenue to a competitor. The client needed to reach digital customers beyond the local opportunities the newspaper … Continued
Digital services suite helps community papers become one-stop shop for merchants’ advertising needs
Missouri Press Service has launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue. Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads. Since MPS, a Missouri … Continued