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Best practices

Revenue strategies

Create a newsletter worth reading: Tips from the experts

Tatyana Monnay is the RJI Student Innovation Fellow at the Associated Press. This summer our student fellows will be sharing dispatches from their fellowships in newsrooms across the country for Innovation in Focus.  Newsletters can be a powerful product to add to your newsroom to inform your community and engage them in topics they care … Continued

Catherine May and Lauren Musgrove film in the Cahaba River for This is Alabama. Photo courtesy of Red Clay Media
Revenue strategies

Video as revenue: Start with listening

This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued

Gotta catch ’em all
Revenue strategies

Gotta catch ’em all: Archiving digital content such as social media should include linked objects

In the digital media world, there’s no guarantee that material that appears one minute will be there the next. Take, for example, Twitter posts of Anthony Scaramucci, who began deleting old tweets after being named White House communications director. Many — but not all — of the former presidential aide’s postings had already been identified … Continued