Engagement
Futures Lab update #96: Tips for mobile news delivery, and remixing with Trio
This week we get tips on what works when delivering news via mobile devices, and we check out a new app designed for remixing content. PART 1: Mobile insights As part of Al Jazeera’s Research & Development lab, the recently launched app AJ+ serves as an ongoing experiment in ways to deliver news via smartphones. … Continued
Futures Lab update 84: Engagement using text messages, and corrections via social media
This week we learn about a platform for engaging with audiences via text messages, and we explore how to handle corrections to social media posts. PART 1: Groundsource A new platform called Groundsource seeks to help newsrooms interact with their communities outside the confines of smartphones and social media, instead relying on more basic text … Continued
A 2008-2009 Reynolds Fellow leads development of new journalism innovation center at Oregon
An innovation center committed to exploring how citizens can interact and gain value from journalism is becoming reality for the University of Oregon’s School of Journalism, thanks to a generous anonymous donor. UO alumnus Mike Fancher has been tasked with launching the new think tank — the Center for Journalism Innovation and Civic Engagement — … Continued
#RJInnovation (2012): How to attract and retain YAYA employees
Former Reynolds Fellow Stephanie Padgett, building on the work of another former Reynolds Fellow, Margaret Duffy, is working with top strategic communications students to identify strategies for businesses to effectively interact with Youth and Young Adults (YAYAs). YAYA Connection has worked with various clients to help them develop marketing strategies to engage the YAYA generation, … Continued
Value of journalism may lie in the art of listening
What value do journalists bring to the news? Boiled down, that’s the question that newspapers, independent news publishers, journalism schools and individual reporters have been contemplating for the last decade. Exactly what is it the news consumers have been paying for? And how do we keep people paying, so that reporters can keep reporting? I’ve … Continued
What do we mean by engagement? An RJI fellow ponders
In 2008-2009, Donald W. Reynolds Fellow Mike Fancher concluded that journalists needed to develop a “new ethic of public engagement” as an enhancement or amendment to The Journalist’s Creed. This year, Reynolds Fellow Joy Mayer has been following that thread. She’s been asking: “What do we mean by engagement?” The idea of sorting out the meaning … Continued
Block by Block: Imagining the sequel(s)
The online community news leaders and their shared passion for local news was the most impressive part of Block by Block: Community News Summit 2010. More impressive — and challenging — is where local editors and publishers take it from here. A big tip of the hat to online publishers, including Susan Mernit, Andre Natta … Continued
Using Media to Create Shade in Miami’s Little Haiti: Part 2
PRI’s morning news show The Takeaway, co-produced with WNYC Radio, has been in Miami this week trying a new approach to serving a community. Instead of covering the Little Haiti neighborhood, journalists are trying to build ties and engage Haitian residents in the newsgathering. This is the second of two posts from PRI’s Michael Skoler … Continued
The Takeaway seeks to engage diverse communities via texting: Part 1
This week, The Takeaway takes to the streets of Miami in the latest of its experiments to partner with communities in gathering news and uncovering stories that deserve attention. The Takeaway is a new morning news show produced by Public Radio International (PRI) and WNYC Radio. Initial audience data shows its conversational format and editorial … Continued
Steal this idea! Hot new revenue for news
How does this sound? A million dollar revenue stream that requires only a salesperson or two, some web support and off-the-shelf e-commerce and newsletter tools? It caught my eye. And I’m suggesting you steal the idea for your local news operation fast before national competitors own the market. The idea is Deal Brokering. You use … Continued