Engagement
Maximizing your membership program with product thinking and user research
Increase the value of membership for members by meeting them where they are, testing internal assumptions and employing product thinking.
Making your project sustainable beyond your departure
Training, transitions and support.
RJI launches new Innovation in Focus newsletter
The Innovation Team at RJI has launched the Innovation in Focus newsletter, a monthly exploration of the practical experiments performed as part of the Innovation in Focus series.
How we cultivated interest in and collaboration for a community engagement program for a local newspaper
It takes more than an email to generate excitement and retention.
Creating community-driven journalism that encourages civic engagement
Based on The Green Line’s original theory-of-change models, the Attention Funnel and Action Journey.
Harnessing the power of communities to reinvent local journalism
Through communication and outreach, we are building a network of community members who are highly engaged with high school sports to contribute to the Sun.
Rebuilding trust in media one community at a time
Our readers, viewers and listeners must become our advocates.
Why your news outlet needs an on-the-ground strategy
Borderless Magazine’s Diane Bou Khalil shares guidance for meeting community members where they’re at.
Newsrooms’ service roles need to be grounded in community relationships
Building trust in a community requires listening and unlearning: a discussion with Bevin Christie.
ONA22: Metrics and mission don’t have to stay separate
At ONA22, yesterday’s Tech Trends talk tying the future of journalism to AI and the metaverse gave way to a discussion today about using AI and data-driven decision-making to connect more closely with audiences.