Innovation
#RJInnovation (2012): How to attract and retain YAYA employees
Former Reynolds Fellow Stephanie Padgett, building on the work of another former Reynolds Fellow, Margaret Duffy, is working with top strategic communications students to identify strategies for businesses to effectively interact with Youth and Young Adults (YAYAs). YAYA Connection has worked with various clients to help them develop marketing strategies to engage the YAYA generation, … Continued
New iPad will put more pressure on publishers to adapt
As expected Apple has again raised the bar for competitors in the tablet market that the late Steve Jobs defined with the iPad. It also will put more pressure on publishers to make their iPad editions more compelling and visually rich. The third-generation iPad introduced today, which Apple calls the “New iPad”, not the iPad3 … Continued
Prototype to revenue stream: Reynolds Fellow starts multiple social journalism sites based on fellow
If you’ve ever wondered what happens to big ideas once they leave the Reynolds Journalism Institute, check out 2008-2009 Reynolds Fellow Jane Stevens’ update below. She has taken the knowledge gained from her fellowship project, Niche News Network, and created successful social journalism websites in Lawrence, Kansas. It’s been an amazing, nonstop, jam-packed two years … Continued
Debunking the replacement myth
The tired idea that born-on-the-Web news sites will replace traditional media is wrong-headed, and it’s past time that academic research and news reports reflect that. Jay Rosen, the New York University professor and media critic, calls them “replaceniks,” and it’s an apt term. Rosen is talking about people who insist on evaluating new, born-on-the-web news … Continued
CityCamp Chicago: An exciting mashup of geeks and wonks
CityCamp in Chicago this past weekend brought together a fascinating mix of techies and local government officials who are part of the Gov 2.0 movement that seeks to use new digital tools to engage and empower citizens while making government more effective and transparent. Many of the government folks were newsbies trying to find out … Continued
E-readers at Consumer Electronics Show 2010: Does Apple determine their fate?
While dedicating my current Fellowship Year at the Reynolds Journalism Institute to an exploration into E Reader devices and the opportunity they offer news providers as a reading and business platform, until a week ago I had only held an Amazon Kindle, a Sony Touch Edition and an IRex iLiad E Reader in my hands. … Continued
Sean Reily: Mid-year report
In the (near) paperless world of the future, reading from an electronic screen has long been hypothesized as the method through which readers will receive the bulk of their printed news and information. To augment this electronic news consumption, it has also long been hypothesized that optimizing the E-reading experience through the technology of E-Reader … Continued
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Listen to more interviews conducted for the Media Giraffe Project at UMass Amherst. Download an MP3 podcast for offline listening. Audio: Bill Densmore interviewed at KTRS St. Louis about IVP Can news organizations figure out a way to increase the value they receive for journalism on the World Wide Web? McGraw Milhaven, talkmaster on KTRS … Continued
L.A. Times’ Sean Reily: Journalists must innovate, move content to mobile devices
An interview with Sean Reily as he begins his fellowship year. When the banking and real estate industries got clobbered in California, the Los Angeles Times, like every newspaper in America, felt the ripple effects. Revenues shrunk as fewer businesses placed employment or real estate ads. That meant sections shrank or disappeared, along with jobs … Continued
Building new ad revenues could start on the obit page
An interview with Stephanie Padgett as she begins her fellowship year. About five years ago, Stephanie Padgett was doing market research to help smaller, Midwestern newspapers and radio stations. It was quite clear that her research on how to reach more consumers would be useless if the media companies didn’t change their old habits. For … Continued