News
Video as revenue: Start with listening
This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued
Stacey Woelfel is RJI’s new drone director
Stacey Woelfel, a professor at the Missouri School of Journalism and the director of the Jonathan B. Murray Center for Documentary Journalism, will be adding some new oversight duties to his portfolio as RJI’s new Director of Aerial Journalism. In this role, he’ll be overseeing the institute’s four-drone fleet, teaching a drone-flying class in the … Continued
Strategic campaign structure helps news organizations grow revenue, partners and audience
Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Earlier this summer, I shared tips on how to craft a strategic sponsorship campaign with members of the Institute for Nonprofit News at its annual conference, INNDAYS2019 in Houston. My presentation, which goes into more detail … Continued
The Tyler Loop: Growing membership with events and newsletters
In a small town with slightly more than 100,000 people, known for its annual rose festival, news site The Tyler Loop is growing a membership model with events and a newsletter to collaborate, not compete with, other local news organizations.
Post Episode 11: Reporters discuss covering different aspects of immigration
Pulitzer Prize Winner Hannah Dreier of ProPublica discusses her prize-winning series about Salvadoran immigrants who were wrapped up in a federal investigation of MS-13. Other recent coverage of immigration issues are also highlighted.
How to launch an Info District
RJI fellow publishes practical guide to new model for funding community journalism.
Listening to the audience is key to improving immersive 360/VR experiences
When I started my residential fellowship at the Donald W. Reynolds Journalism Institute 10 months ago, I wanted to investigate how 360/VR content creators could better put the audience at the center of our production process so that immersive journalism, and immersive technology in general, may reach its full potential. One of the biggest obstacles … Continued
Delivering news onto a digital porch
This summer for Innovation in Focus we are exploring news organizations which function through new, emerging or unique revenue models.
10 years of innovating and more to come
The Donald W. Reynolds Journalism Institute is celebrating 10 years of innovating and helping ensure that journalism has a long and bright future in the service of democracy. After several years of planning and preparation, the institute’s doors opened in 2008.
Houston Chronicle, RJI partner to keep chemical company data site available for journalists
A resource that helped The Houston Chronicle shed light on chemical disasters and facilities posing the greatest potential harm to the public, in the event of an emergency, got a new lease on life. After facing an uncertain future after its original owner — the Center for Effective Government — was shut down, the Right … Continued