A quiz of issues that voters care about in the local school board election where the user has selected Post-graduate results, COVID learning loss, and Race and Equity.

The innovative elections guide begins with a short quiz on what the reader is interested in reading about. In the example above, the reader selected that they were interested in Post-graduate results, COVID learning loss, and Race and Equity, which prompted the article to only display the answers to those specific questions. Additionally, the user selected that they needed assistance in locating their polling place, which prompted the system to link to the tool on the Secretary of State’s website.

Methods for innovative elections coverage

Interactivity, conscientiousness  can change elections guides

Election coverage can often be frustrating for readers who don’t work in politics, and horse race journalism can be an issue when journalists cover politics. This month, Innovation in Focus experimented with an interactive school board elections guide at The Columbia Missourian. 

The final product features a simple quiz that allows users to select which issues they are interested in reading about. 

After the reader selects the issues that they are interested in, the quiz also prompts them on whether or not they need assistance in locating a polling place. After the quiz is submitted, the page reloads with information based on what the reader submitted in the quiz. 

Click here to view The Missourian’s interactive school board elections guide


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