RJI news
Q5: How do mobile and non-mobile media users perceive the news media and journalists?
2012 RJI Mobile Media News Consumption Survey A majority of respondents overall — mobile media users and non-users — shared a generally favorable opinion of professional journalists, when asked if they agreed or disagreed with a series of statements on a five-point scale. That’s the good news. The bad news, or shall we say the “more thought-provoking news,” is that respondents … Continued
Pivot Point: A first step for sharing next steps — listserv
Proponents of projects broached at RJI’s Pivot Point gathering in June now have an initial place to share ideas and action steps — a Google Groups listserv. RJI is studying the most helpful way to find, expose and advance projects such as those shared at Pivot Point.
Q4: How do owners of different mobile media media device brands differ?
2012 RJI Mobile Media News Consumption Survey While many people have wished for one mobile media device that would do everything and satisfy everyone, their wish is unlikely to be realized. The trend clearly is toward owning multiple mobile devices and using them in different ways. However, as the number of device choices grow, age … Continued
Pivot Point: Next steps
Last month, the Reynolds Journalism Institute convened 34 engineers, publishers, editors, researchers and academics in Chicago for a gathering entitled: “Pivot Point: Reinventing Community, Reinventing News in a Connected World.” In this post, we’ll report on why we gathered, what we did, and what should happen next. We’d like your suggestions. Please email densmorew@rjionline.org, or … Continued
Q3: Which mobile devices are owners using most frequently for news?
2012 RJI Mobile Media News Consumption Survey For news organizations, the Apple iPad and comparable large media tablets appear to be well on their way to becoming a viable alternative to printing presses, televisions and radios. Key insights from this survey Our findings confirm that owners of large media tablets tend to spend more time … Continued
Q2: What are owners doing with their mobile media devices?
2012 RJI Mobile Media News Consumption Survey The rapid adoption of Apple iPads and comparable large media tablets is clearly disrupting the way people engage with the digital world. Tablets also are fostering new media habits that are directly impacting news organizations worldwide. Journalists and news executives can take some encouragement from knowing that nearly … Continued
Q1: Who uses mobile media devices?
2012 RJI Mobile Media News Consumption Survey According to our findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets are now the preferred mobile media devices. In the two years since Apple defined the large media tablet … Continued
2012 Mobile survey results
The staff of the RJI Insight and Survey Center interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012, for RJI’s 2012 Mobile Media News Consumption Survey. More than half of the participants used a cell phone. No incentives were offered to participate in the survey. The … Continued
Student winners demo product at Hearst headquarters
Team Scope, winners of the 2012 Reynolds Journalism Institute Student Competition, demonstrated their story recommendation engine and self-service advertising network this week to newspaper, television, magazine and digital media executives at Hearst Tower in New York. Hearst Corporation, one of the country’s largest media companies, has sponsored the contest which brings together journalism, computer science … Continued
#RJInnovation (2012): How to attract and retain YAYA employees
Former Reynolds Fellow Stephanie Padgett, building on the work of another former Reynolds Fellow, Margaret Duffy, is working with top strategic communications students to identify strategies for businesses to effectively interact with Youth and Young Adults (YAYAs). YAYA Connection has worked with various clients to help them develop marketing strategies to engage the YAYA generation, … Continued