FL#163: NPR’s approach to Snapchat
NPR on Snapchat
NPR has found creative ways to use the most basic features in Snapchat to connect differently with its audience.
Reporting by Mitchel Summers.
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The NPR social media team has shared many posts about Snapchat strategies and experiments on its blog. Some of those posts include:
- A brief history and breakdown of how NPR has changed its approach to Snapchat since 2013
- Six ways to engage an audience on Snapchat
- Takeaways from a viewer callout on Snapchat from intern Vesta Partovi
- Two examples of different Snapchat Stories from NPR: one on the Pope’s visit to Washington, D.C., and the other a step-by-step look at how one story came together for All Things Considered
NPR has recently updated its “introduction to Snapchat” digital training guide, which was compiled using work from former social media desk interns.
You can find the social media team’s work on Snapchat under the username npr.