FL#163: NPR’s approach to Snapchat

NPR on Snapchat

NPR has found creative ways to use the most basic features in Snapchat to connect differently with its audience.
Reporting by Mitchel Summers.

For more information

The NPR social media team has shared many posts about Snapchat strategies and experiments on its blog. Some of those posts include:

NPR has recently updated its “introduction to Snapchat” digital training guide, which was compiled using work from former social media desk interns.

You can find the social media team’s work on Snapchat under the username npr.

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