RJI news
Strategic campaign structure helps news organizations grow revenue, partners and audience
Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Earlier this summer, I shared tips on how to craft a strategic sponsorship campaign with members of the Institute for Nonprofit News at its annual conference, INNDAYS2019 in Houston. My presentation, which goes into more detail … Continued
The Tyler Loop: Growing membership with events and newsletters
In a small town with slightly more than 100,000 people, known for its annual rose festival, news site The Tyler Loop is growing a membership model with events and a newsletter to collaborate, not compete with, other local news organizations.
Post Episode 11: Reporters discuss covering different aspects of immigration
Pulitzer Prize Winner Hannah Dreier of ProPublica discusses her prize-winning series about Salvadoran immigrants who were wrapped up in a federal investigation of MS-13. Other recent coverage of immigration issues are also highlighted.
How to launch an Info District
RJI fellow publishes practical guide to new model for funding community journalism.
Listening to the audience is key to improving immersive 360/VR experiences
When I started my residential fellowship at the Donald W. Reynolds Journalism Institute 10 months ago, I wanted to investigate how 360/VR content creators could better put the audience at the center of our production process so that immersive journalism, and immersive technology in general, may reach its full potential. One of the biggest obstacles … Continued
Delivering news onto a digital porch
This summer for Innovation in Focus we are exploring news organizations which function through new, emerging or unique revenue models.
Ron Nixon
Ron Nixon, Homeland Security Correspondent for The New York Times, speaks about the future of investigative journalism amid downsizing.
Jim Brady
Jim Brady, Chief Executive Officer, Spirited Media
Jonathan Kanter
Jonathan Kanter, Attorney
Amanda Wilkins
Amanda Wilkins, Audience Development Editor, The Dallas Morning News