Quick experiments to find what resonates with your audience

The Maine Monitor wanted to experiment with their vertical video strategy to increase reach and gain new viewers. They tried three different options. Here’s what they discovered.

How to get started creating vertical videos

A conversation with creator journalist Alexa Stone.

Driving newsletter subscriptions through postcards

A community engagement project, analog style Covering everything from school district events to sports in a Kansas town of about 6,000 residents, reporters at the Eudora Times are well connected with their community. Still, the paper was interested in extending their reach beyond their immediate surroundings. They also wanted to draw more eyes to their … Continued