Professor Clyde Bentley worked for 25 years in the newspaper industry before earning his doctorate in journalism at the University of Oregon in 2000. His dissertation, “Make My Day: Ritual, Dependency and the Habit of Newspaper Reading,” grew out of his prior experiences as a reporter, editor, general manager and marketing director at newspapers in California, Oregon, Idaho and Texas.
Bentley studied at the Poynter Institute and the American Press Institute before joining the Missouri School of Journalism in 2001. His research focuses on citizen journalism, Internet-facilitated journalism and the habits, preferences and comfort levels of digital media consumers.
A sampling of Professor Bentley’s work:
- Co-Author with Hans Meyer and Jeremy Littau, “Citizen Journalism and the TMC: User Content as a Driver for a Free Newspaper,” presented at 2007 meeting of Association for Education in Journalism and Mass Communication.
- Co-Author with Jeremy Littau, Esther Thorson, “Citizen Journalism and Community Building: Predictive Measures for Social Capital Generation,” presented at 2007 meeting of Association for Education in Journalism and Mass Communication.
- Co-Author with Brian Hamman, Hans Ibold, Jeremy Littau, Hans Meyer, “Sense of Community as a Driver for Citizen Journalism,” presented at 2006 meeting of Association for Education in Journalism and Mass Communications.
- “Internet advertising in online newspapers.” In D. W. Schumann & E. Thorson (Eds.),Internet advertising: Theory and practice. Mahwah, NJ: Lawrence Erlbaum Associates. (2006)
- The citizen journalism movement: Mymissourian as a case study.” In M. Tremayne (Ed.), Blogging, citizenship and the future of media (in press). New York: Routledge, Inc. (2006) With Hamman, B., Littau, J., Meyer, H., Watson, B., & Welsh, B.
- “Forget the backpack, ‘pocket journalism’ is coming.” Online Journalism Review, Dec. 20, 2006
- “No Newspaper is No Fun: Failed delivery, Berelson revisited and what missing the newspaper means.” Newspaper Research Journal 22:4, Feb. 2002.
- Building Media Brands.” Selected for annual “Brand Champions of the Future” edition of The Advertiser magazine, journal of the Association of National Advertisers. October 1998
- “The ABCs of Branding for Newspapers.” National training video filmed by Newstar Communications, Oct. 9, 1998.
- “Call Me Coach: Account Planning for Newspapers.” National training video filmed by Newstar Communications, Oct. 9, 1998
- “Newsroom Awards: Cost is not the point — the style is in the delivery,” with John Russial inPresstime, the magazine of the Newspaper Association of America, April 1996.