Small paper, small city undergoing big changes in Virginia

For a century, the Culpeper Star-Exponent — whose predecessors date to 1881 — served a small community that changed relatively little. Today, the newspaper is dealing with rapid change in its central Virginia market. Since 1980, Culpeper County has more than doubled its population, according to the U.S. Census Bureau, mostly with commuters to the … Continued

How to make online news ‘brain friendly’

Online news can work with or against the brain. When RJI Fellows Alex Remington of The Washington Post and media researcher Paul Bolls applied brain science principles to news design, readers’ comprehension, recall and engagement increased. We interviewed the researchers (audio below) to learn how to make articles “brain friendly.” It’s all about the “reading path,” says Remington. “Classify the … Continued

Screen size and age affect how smartphone owners get mobile news stories

2015 RJI Mobile Media Research Report 4 Owners of large-screen smartphones (phablets) are much more likely than owners of standard-size smartphones to frequently use multiple approaches to access news organization content on their smartphones, according to the latest Donald W. Reynolds Journalism Institute mobile media poll. The survey also found that smartphone owners between the … Continued

Serving Hispanic readers is a matter of trust

A recent issue of Nuevas Raices, the Harrisonburg, Virginia, weekly newspaper that serves Hispanic readers in the Old Dominion, had just one small coupon ad. “We don’t trust them,” explains owner Fernando Gamboa, who says his 14,000 readers worry the coupons, standard in U.S. papers, won’t be redeemed. His readers have grown up in countries … Continued

5 lessons from Corey Ford for every entrepreneur

The following are highlights from Corey Ford’s presentation at the Collaboration Culture Symposium March 21 at the Donald W. Reynolds Journalism Institute. Ford is the co-founder and managing partner of Matter, a startup accelerator that focuses on supporting media-based companies. Its accelerators are located in San Francisco and New York City 1. Storytelling is the … Continued

Potter resumes newspaper listening tour this month in Virginia

Walter B. “Walt” Potter Jr., a retired newspaper publisher who works with the University of Missouri School of Journalism’s Donald W. Reynolds Journalism Institute, will tour community newspapers again this spring. A year ago, Potter visited Missouri weeklies and small dailies during what became known as the Potter Listening Tour. He wrote a series of … Continued

WordPress moves news past the printed newspaper

Local newspaper sites have long broken all the rules for building a sticky site. Most still load painfully slowly. They are difficult to navigate and — let’s be honest — often ugly.—Matthew Hindman, Shorenstein Center For centuries newspaper design has stayed about the same. In 1880 printers introduced halftone photographs and in the 1980s the … Continued

Undergoing the great entrepreneurial pivot

Many entrepreneurs find themselves pivoting at some point during their entrepreneurial journey. Even some of the leading tech companies today pivoted in their early days: Instagram initially was a check-in service called Burbn; Facebook was FaceMash, asking users to rate which person was hotter; and YouTube was a video dating site. Whether pivoting sales strategy, … Continued

Need for speed 2: Newspaper data diving, metrics and methodologies

Welcome to the weeds, fellow bit-twisters and data divers. We can chat here without worrying about the numeracy nonbelievers. This post details the methodologies used in “Need for speed 1: Newspaper load times give ‘slow news days’ new meaning.” First, you and I both know “load time” is a fickle metric, completely dependent on the … Continued