Damian Radcliffe columns
Damian is the Carolyn S. Chambers Professor in Journalism at the University of Oregon. In his columns, he will be exploring how local newsrooms can utilize audio to build revenue, engage audience and diversify the voices we elevate.
Experts share their tips for making the most from many audio formats
New apps, platform agnosticism and getting the basics right: taking your audio to the next level.
Use audio to promote greater audience engagement
Social media and smartphones have made it easier than ever for newsrooms to encourage, and use, user-generated content.
Try these apps for easy entry into audio for breaking news and audience reaction
‘Voices of Kabul’ shows how audio can be harnessed in newsgathering and engagement efforts.
What the Digital News Report 2021 means for your audio strategy
The Digital News Report, the latest edition of which was published at the end of June, is a must read for anyone who wants to understand the behaviors of online news consumers.
Eight ways smaller newsrooms can make audio pay
As advertising reliance becomes an increasingly redundant, risky and outdated strategy, it is incumbent on publishers large and small to implement strategies which generate revenue from multiple sources.
9 ways newsrooms can incorporate more audio in their work
The ability to hear stories is essential for visually impaired audiences — and anyone who wants to consume content on the move.