ONA22: Metrics and mission don’t have to stay separate

At ONA22, yesterday’s Tech Trends talk tying the future of journalism to AI and the metaverse gave way to a discussion today about using AI and data-driven decision-making to connect more closely with audiences.

15th annual Tech Trends talk at ONA22 challenges journalists to embrace metaverse

LOS ANGELES (Sept. 23, 2022) — At the 15th annual Tech Trends session at ONA22, Anders Grimstad of the Schibsted Futures Lab in Norway laid out the case for a future journalism industry defined by artificial intelligence and synthetic media. Grimstad covered a number of innovations in AI-assisted writing and content generation that he expects … Continued