Tag: Advertising
The case for human-centric advertising, even as the robots come for us
We can read a story and as humans, we can understand the impact that was made. But how do we help agencies and brands make a decision about who to work with and why?
Delivering news onto a digital porch
This summer for Innovation in Focus we are exploring news organizations which function through new, emerging or unique revenue models.
A revenue reminder to start the summer
This summer, the Donald W. Reynolds Journalism Institute’s Innovation in Focus web series will take a look at the startup and growing pains of a handful of news organizations’ new efforts to raise revenue. Those efforts range from membership models and retooling ownership to new ventures and crowdfunding efforts. The Innovation in Focus summer revenue … Continued
Info District dispatch: Missing markets
Many local news deserts are “missing markets.” They have the resources to support local news and information production but lack the information, trust, and coordination to do so.
Five tips for reconnecting with your community
How to engage with your community in a way that shows you care.
Brian Gorman on MediaExecsTech.com
iPublish Media Solutions is an example of a technology company that makes running a news operation less expensive. They offer a “do-it-yourself” advertising platform that lets individuals or companies build a print, digital or social ad.
Why it works
By 2017, it was clear to Janine York that she had to act. “Our newspaper is our core product, but we knew we needed to expand,” says York, the advertising director at the Missourian, a twice-weekly newspaper in the small town of Washington, Missouri. By 2017, it was clear to Janine York that she had … Continued
Augmented reality: How to make it easy, affordable and fun
For newsroom leaders already struggling to produce and monetize daily content, I understand how augmented reality tools might seem out of their reach. Though tools from Google, Amazon and Apple can be daunting with their requirement of coding knowledge, there are tools that make it easy for those of us with small budgets, little to … Continued
The four P’s of sponsorship sales: price, promotion, package and placement
Are you a small, independent news site or a news entrepreneur seeking to connect with your local bank or hospital for sponsorship? If so, keep the four P’s in mind when developing relationships with sponsors. The goal of a sponsorship is to build financial support for your organization. And sponsors may be seeking a marketing or … Continued
May I interest you in a career in media sales?
EDITOR’S NOTE: The writer is a senior in the strategic communication sequence at the Missouri School of Journalism. Although written to her school peers, media salespeople or professionals considering a career in sales may enjoy her story.