Thinking about the GA4 switchover? Here are some things we learned

Elizabeth Stephens is the executive editor of the Columbia Missourian and the Missouri Community Newspaper Management Chair at the Missouri School of Journalism. In the newsroom analytics world, there’s not a more talked-about topic right now than Google’s new analytics tool — GA4 — and the end of the popular Universal Analytics this summer.  After … Continued

How to create and launch an evergreen pop-up newsletter

Sydney Lewis is a 2022 RJI Student Innovation Fellow partnered with NOLA.com in New Orleans. The RJI Student Fellows will be sharing their product work this summer through Innovation in Focus.  NOLA.com | The Times Picayune decided to create an evergreen pop-up newsletter. It was my job to research, brainstorm, build, curate, write, promote, and … Continued

Troubleshooting in a newly converged newsroom

Takeaways from combining a radio, TV, newspaper and magazine staff into one space for collaboration It has been three months since the Missouri School of Journalism reconfigured the space for the One Newsroom, a converged hub for five newsrooms: the Columbia Missourian, a daily community newspaper; KOMU, an NBC affiliate TV newsroom; KBIA, an NPR … Continued