Tag: celia wu
What can grow in the desert?
We are awash with studies and white papers about the demise of local newsrooms as a threat to our democracy. But what if, instead of asking what we’ve lost, we ask what can actually grow in these deserts?
Looking for a subscription success story? Try Scandinavia’s Schibsted
Scandinavia online readers lead the world in paying for online news, with 26% on average in Nordic countries answering affirmatively to the 2020 Reuters Digital News Report question, “Have you paid for online news content?” In Norway alone, the percentage of readers who pay for online news is 42%, up eight percentage points from 2019. … Continued
Can pay-by-text micropayments become a viable revenue source for newspapers?
COVID-19 accelerated what we’ve known for some time: Newsrooms cannot rely on advertising. Now more than ever newsrooms need to grow reader revenue — soliciting direct support from their readers. We have subscriptions. A new study from the International News Media Association (INMA) found that 39% of digital news publishers across 33 countries charged for … Continued