Managing metrics that matter for subscriptions

Managing metrics that matter  Mike Denison, audience engagement editor at Science News, sees analytics and metrics as a tool to “cut through the noise and look beyond page views.” This year at ONA20, learning about the importance of analytics and metrics has shown to be of growing interest for the industry at a time when … Continued

Unholy alliances, superheroes and the ‘drunken walk’

A not-so-subtle theme kept cropping up this week at the Collaboration Culture Symposium (#rjicollab) at the Donald W. Reynolds Journalism Institute: a superhero theme. Speakers conjured up images of caped crusaders in search of new alliances to fight the evils that have befallen The Fourth Estate. Those evils have eroded and disposed of the neophyte … Continued