Tag: Ebony Reed
Crowdfunded campaigns help radio station grow audience and revenue for digital site
A crowdfunded campaign last year helped KPCC (89.3), a radio station in Los Angeles, breathe new life into a shutdown community website dedicated to social, entertainment and local news.
Strategic campaign structure helps news organizations grow revenue, partners and audience
Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Earlier this summer, I shared tips on how to craft a strategic sponsorship campaign with members of the Institute for Nonprofit News at its annual conference, INNDAYS2019 in Houston. My presentation, which goes into more detail … Continued
The Tyler Loop: Growing membership with events and newsletters
In a small town with slightly more than 100,000 people, known for its annual rose festival, news site The Tyler Loop is growing a membership model with events and a newsletter to collaborate, not compete with, other local news organizations.
Listening to the audience is key to improving immersive 360/VR experiences
When I started my residential fellowship at the Donald W. Reynolds Journalism Institute 10 months ago, I wanted to investigate how 360/VR content creators could better put the audience at the center of our production process so that immersive journalism, and immersive technology in general, may reach its full potential. One of the biggest obstacles … Continued
A revenue reminder to start the summer
This summer, the Donald W. Reynolds Journalism Institute’s Innovation in Focus web series will take a look at the startup and growing pains of a handful of news organizations’ new efforts to raise revenue. Those efforts range from membership models and retooling ownership to new ventures and crowdfunding efforts. The Innovation in Focus summer revenue … Continued
Team tasked with solving The Associated Press challenge wins business journalism competition
A University of Missouri team tasked with increasing awareness, bringing in more customers and monetizing the health and science vertical at The Associated Press won the 10th annual Entrepreneurship and Media of the Future Symposium competition. The competition brought together graduate students from the Missouri School of Journalism and Trulaske College of Business to tackle … Continued
Smart alarm clock delivering local news wins 12th annual journalism development competition
Winners will visit tech, media leaders in Boston later this year
Let technology plot the path forward
Like many journalists, I can remember when I first thought about pursuing a career in the field. As a teenager, I loved writing and reading well-done stories, and I often found them in the newspaper. By the time I reached high school, I was reading The Detroit News and The Detroit Free Press everyday, and … Continued
Development competition finalists come up with ideas for making news more accessible in smart homes
Four finalist RJI Student Competition teams challenged to make news more accessible for the smart home have come up with ideas including interactive smart mirrors and the ability to ask basic questions about what they’re watching on TV news. The research firm Gartner projects there will be 20.4 billion “connected things” being used by 2020. … Continued
RJI’s director of innovation and Futures Lab to help guide ONA as new board member
Ebony Reed, director of innovation and the RJI Futures Lab, has been appointed to the board of directors for the Online News Association, which bills itself as the world’s largest digital news association and brings in about 2,000 attendees to its annual conference. Among the responsibilities and opportunities for board members is leading the organization “in … Continued